Strategic Plan

Membership Goal: broaden our regional reach to attract, serve, and retain members throughout the Sandhills area and develop onboarding and re‑engagement pathways for new and inactive members.

Strategies:

• Develop onboarding and re-engagement pathways for new and inactive members
• Achieve 80% retention rate
• Establish, communicate, and implement a set of core values
• Craft a marketing plan based on the idea of “did you know…” that highlights specific membership benefits
• Increase personal calls to engage or reengage members by hosting a call-a-thon at committee meetings
• Be intentional at meetings and events to engage with new members
• Increase Professional Women in Building of the Sandhills membership to 100
• Increase the number of Professional Women in Building of the Sandhills members engaging with HBAF social media

Government Affairs Goal: advance policies that support favorable market conditions to deliver attainable housing throughout the Sandhills region.

Strategies:

• Increase our influence through relationship, coalition and education
• Increase number of members contributing to Build PAC through events and education
• Establish dedicated advocacy teams aligned with each key jurisdiction we serve to  strengthen our influence and responsiveness

Workforce Development Goal: lead workforce development at all education levels across the Sandhills to promote careers in the homebuilding industry.

Strategies:

• Host quarterly trade specific tours at FTCC
• Increase funding contributions to the associations endowment for scholarship at FTCC
• Increase awareness of skilled trade and construction career pathways through the expansion of the PWBS Reading Week initiative.
• Continue to engage in high school field trips to member trade specific companies